How to Get More Website Visits from Google Maps: A Simple Guide for Local Businesses

Have you ever searched “best doctor near me” or “mobile shop in Lalpur” on your phone? Most likely, Google showed you a small map with three businesses first. You clicked one of them, checked the reviews, maybe visited the website, and then called or walked in. Your customers do the same thing every day.

If you own a shop, clinic, coaching centre, restaurant or service business, learning how to get more website visits from Google Maps can change your business. Google Maps is not just a map. It is a free shop window that stays open 24 hours, and it sends real people to your website, your phone and your door.

The problem is that most small businesses in cities like Varanasi, Prayagraj, Lucknow or Gorakhpur make a Google Maps listing once and forget it. Then they wonder why the phone does not ring.

In this guide, we at Bizzdose explain everything in simple language. No heavy English, no confusing terms. You will learn what works, what does not, and how to start today, even if you have never done digital marketing before.

Why Google Maps Is So Important for Your Website Traffic

Let us be honest. Most people do not scroll to page two of Google. They look at the map, pick one of the first few businesses, and decide quickly.

That is why how to get more website visits from Google Maps is one of the most useful things a local business owner can learn. Here is why it matters.

People Search With Buying Intent

When someone types “AC repair near me” or “best sweet shop in Varanasi”, they are not just browsing. They want to buy or visit today. These are the most valuable visitors any website can get.

Mobile Users Trust the Map

Most local searches happen on mobile phones. On a small screen, the map result takes up the most space. If your business is not there, you are invisible to a big part of your market.

Maps Builds Trust Before the First Call

A customer sees your rating, photos, reviews, opening hours and website in one place. A strong profile tells them, “This business is real and active.” That trust makes them click your website link.

It Is Cheaper Than Ads

Google Ads charge you for every click. Google Maps ranking is free if you do the work properly. For a small business with a limited budget, this is a big advantage.

What Happens When You Ignore It

• Your competitor gets the call that was meant for you.
• Customers see old timings and wrong phone numbers.
• Your website gets very few visits from local people.
• You depend only on word of mouth, which is slow.

What Is the Search Intent Behind This Topic?

Before we go deeper, let us understand who is asking this question. When someone searches for how to get more website visits from Google Maps, they usually want one of these things:

• To bring more people from their Google Business Profile to their website
• To rank higher in the local map pack
• To get more calls, direction requests and enquiries
• To understand what actions really move the needle
• To find a trusted agency that can do it for them

So this article is built to answer all of these. First you will learn the method yourself. If you feel it is too much work, you can also take help from a local team like ours.

Understanding How Google Maps Works (In Simple Words)

Google decides which business to show on the map using three main things. Think of them like three questions Google asks.

1. Relevance: Does Your Business Match the Search?

If someone searches “digital marketing agency in Varanasi”, Google checks which profiles clearly say they offer digital marketing. Your category, description, services and website content all help here.

2. Distance: How Close Are You to the Customer?

Google shows businesses near the searcher. You cannot change your shop’s location, but you can make sure your address is correct and your service area is set properly.

3. Prominence: How Well Known Are You?

This covers your reviews, ratings, mentions on other websites, and the strength of your website. A business with many genuine reviews and a good website usually ranks better.

The good news is that relevance and prominence are in your hands. That is exactly where we focus our work.

About Bizzdose: Your Local Digital Marketing Partner in Varanasi

Bizzdose is a digital marketing company based in Lalpur, Varanasi. We help local businesses get found online, get more enquiries and grow step by step. Our work covers local SEO, Google Business Profile management, website development, social media marketing and paid ads.

We are not a faceless agency sitting in a faraway metro city. We understand how customers in Varanasi and nearby cities search, what they trust, and what language they use. A customer in Lalpur may type “mobile repair near Lalpur” or “best coaching Sigra”. We build your Maps presence around these real local searches.

If you want hands-on support with how to get more website visits from Google Maps, our team can look at your profile, find the gaps and fix them with you.

Our Office: Bizzdose, Sector-B, JP Complex, Lalpur, Varanasi, Uttar Pradesh 221002 Phone: +91 84236 81741 Website: https://bizzdose.com/

Why Choose Bizzdose for Google Maps Growth?

There are many people who say “we will rank you on Google Maps in 7 days.” Be careful with such promises. Real local SEO takes steady work. Here is how we are different.

We Speak Your Language

We explain things in simple Hindi and English. No jargon, no confusion. You will always know what we did and why we did it.

We Focus on Website Visits, Not Just Rankings

A high ranking means little if nobody clicks. We track website clicks, calls, direction requests and enquiries so you can see real business results.

We Follow Google’s Rules

We never use fake reviews, fake addresses or any shortcut that can get your profile suspended. Everything we do is white-hat and safe for the long term.

We Are Local and Easy to Reach

Our office is in Lalpur, Varanasi. You can visit us, sit with us and talk face to face. That personal contact is rare in this industry.

Honest Reporting

If something is not working, we tell you and change the plan. We would rather build a long relationship than make false promises.

Our Unique Selling Points

• Local market understanding: We know how people in Varanasi and Purvanchal search for services.
• Simple monthly reports: Easy numbers like calls, clicks, direction requests and website visits.
• Complete package: Google Business Profile, website, content and ads under one roof.
• Safe methods only: No spam, no fake reviews, no risky tricks.
• Budget-friendly plans: Made for small and medium businesses, not only big brands.
• Direct support: You talk to the people actually doing your work.

How to Get More Website Visits from Google Maps: Step-by-Step Guide

Now comes the main part. Follow these steps in order. Even doing the first five properly can show a clear difference in a few weeks.

Step 1: Claim and Verify Your Google Business Profile

If your business is not verified, you cannot control what Google shows. Search your business name on Google, find your listing and click “Claim this business” or create a new profile at business.google.com.

Google will ask you to verify through a video, a call, a text message or a postcard. Complete this step first. Without it, nothing else will work properly.

Step 2: Choose the Right Business Category

Your main category is one of the strongest ranking signals. Choose the one that matches your core business, not a general one.

How to Pick the Best Primary Category

• Look at the top three competitors on the map and note their primary category.
• Choose the most specific option. “Dental clinic” is better than “Health”.
• Add secondary categories only for services you truly offer.

Step 3: Fill In Every Detail Completely

An incomplete profile loses to a complete one. Fill in all of these:

• Business name (exactly as it is on your signboard, with no extra keywords added)
• Full address with pin code
• Phone number that you actually answer
• Opening hours, including festival and holiday timings
• Services and products with short descriptions
• Business description of about 750 characters
• Attributes like “Wheelchair accessible” or “Online appointments”

Write a Description That Sounds Human

Write as if you are explaining your business to a new customer. Mention what you do, where you are, and who you serve. Add your area name naturally, for example “We are located in Lalpur, Varanasi.” Do not stuff keywords.

Step 4: Add Your Website Link the Right Way

This step directly affects how to get more website visits from Google Maps. Many owners add their homepage and stop there. A smarter way is to link the page that best matches the visitor’s need.

Use the Right Landing Page

• Single-location business: link to the homepage or a clear location page.
• Multiple branches: create a separate page for each location and link each profile to its own page.
• Services like clinics or coaching: link to the main service page with a simple enquiry form.

Add UTM Tracking

Add a small tracking tag to your website link so you can see in Google Analytics how many visitors came from your Maps profile. For example:

This tells you exactly how many website visits are coming from Google Maps.

Step 5: Upload Real, High-Quality Photos and Videos

Profiles with many photos usually get more clicks and direction requests. But the photos must be real. Customers can tell the difference between a genuine shop picture and a stock image.

Photos You Should Upload

• Shop front, with the signboard clearly visible
• Inside view, including the seating or product area
• Your team at work
• Your best products or completed work
• A short 20 to 30 second video tour

Upload 2 to 3 new photos every week. This tells Google that your business is active.

Step 6: Collect Genuine Reviews and Reply to Every One

Reviews are the heart of Google Maps. They affect ranking and also decide whether a person clicks your website or moves to a competitor.

How to Ask for Reviews the Right Way

• Share your review link on WhatsApp after the service is completed.
• Put a QR code on your counter or bill.
• Ask happy customers politely. Do not offer money or gifts for reviews, because it is against Google’s policy.

How to Reply to Reviews

Reply to every review within two or three days. Thank people for good reviews. For a bad review, stay calm, apologise if needed, and offer to solve the problem offline. Potential customers read your replies and judge you by them.

Step 7: Post Regular Updates on Your Profile

Google Business Profile posts let you share offers, news, events and new products directly on your listing. Many local businesses never use this feature, so even a simple weekly post gives you an edge.

• Add a clear button such as “Learn more” that links to the exact page on your website.
• Keep the text short, in simple words.
• Use a real photo with every post.

Each post can become another path that sends people to your website.

Step 8: Keep Your NAP Consistent Everywhere

NAP means Name, Address and Phone number. These details must be exactly the same on your website, your Google profile, social media pages and online directories like JustDial, Sulekha and IndiaMART.

If Google sees different spellings or old numbers in different places, it becomes less sure about your business. That can hurt your ranking. Check and fix these details once every few months.

Step 9: Build Local Citations and Mentions

A local citation is simply a mention of your business details on another website. Good places include local directories, chamber of commerce pages, industry websites and local news portals.

Quality matters more than quantity. Ten correct listings on trusted sites are better than a hundred on spammy ones.

Step 10: Make Your Website Ready for Maps Visitors

Getting the click is only half the work. If your website opens slowly or looks confusing on mobile, the visitor leaves in seconds. Make sure your site:

• Loads in under three seconds on a mobile network
• Has your phone number and address at the top
• Shows a clear “Call Now” or “Get Directions” button
• Has a Google Map embedded on the contact page
• Contains useful local content, such as “Our services in Varanasi”
• Is secure with HTTPS

Add Local Content to Your Website

Write pages and blogs that answer local questions. For example, a coaching centre can write “How to choose the best coaching in Varanasi”, and a clinic can write “Common seasonal problems in Varanasi and how to avoid them.” This builds trust and supports your Maps ranking too.

Step 11: Use the Questions and Answers Section

Customers can ask questions on your listing. Instead of waiting, add the common questions yourself, such as parking, payment options or home delivery, and answer them clearly. It saves time and helps new customers decide faster.

Step 12: Track, Measure and Improve

Your Google Business Profile shows how many people called you, requested directions or clicked your website. Combine this with Google Analytics and Google Search Console to see the full picture.

Check your numbers every month. If website clicks are low, improve your photos, posts, reviews or landing page. Small steady changes bring big results over time.

Detailed Services We Offer at Bizzdose

If you want expert help instead of doing it all alone, here is how our team can support you with how to get more website visits from Google Maps.

Google Business Profile Setup and Optimization

We create, verify and fully optimize your profile with the right category, description, services, photos and attributes.

Local SEO Services

We improve your local ranking through citations, NAP clean-up, local keywords and location-based content for Varanasi and nearby areas.

Review Management

We set up an easy review collection system and help you reply to customers in a professional way.

Website Design and Development

We build fast, mobile-friendly websites that turn Maps visitors into enquiries. Every site is made with clear buttons, simple forms and local trust signals.

Google Ads and Local Service Campaigns

For businesses that want faster results, we run Google Ads that show your business on the map and in search results, and we keep the budget under control.

Social Media Marketing

We manage Facebook and Instagram pages so your brand looks the same and builds trust everywhere customers find you.

Content Writing and Blogging

We write simple, helpful content that answers your customers’ real questions and supports your local SEO.

Analytics and Monthly Reporting

We track website visits, calls, direction requests and leads, and explain them in plain language every month.

Industries We Serve

Google Maps works for almost every local business. Here are the industries where we regularly help owners get more calls and website visits.

Healthcare and Clinics

Doctors, dentists, skin clinics, physiotherapy centres, diagnostic labs and hospitals. Patients search “near me” in urgent moments, so a clear profile matters a lot.

Education and Coaching

Schools, coaching institutes, computer centres, language classes and skill training centres. Parents compare ratings and reviews before they choose.

Restaurants, Cafes and Sweet Shops

People search for food nearby all the time. Good photos, a menu link and fresh reviews bring more footfall and online orders.

Retail and Showrooms

Mobile shops, electronics, clothing, jewellery, furniture and hardware stores. A strong profile helps people find your shop and check your website for products.

Real Estate and Construction

Property dealers, builders, interior designers and architects. Trust and local presence are everything in this field.

Home Services

AC repair, plumbers, electricians, pest control, cleaning and packers and movers. These customers want help today, and the map is where they look first.

Hotels, Travel and Tourism

Varanasi is a major tourist city. Hotels, guest houses, taxi services and tour guides get a large share of bookings from Google Maps.

Professional Services

CAs, lawyers, consultants, photographers and event planners who depend on local trust and referrals.

Benefits for Customers: What You Actually Get

When you work on how to get more website visits from Google Maps properly, the benefits go beyond traffic.

• More targeted website visitors: People who are nearby and ready to act.
• More phone calls and walk-ins: Direction requests and calls usually rise along with website clicks.
• Better trust: Strong reviews and a complete profile make your business look reliable.
• Lower marketing cost: Organic Maps traffic reduces your dependence on paid ads.
• Stronger brand name: Your business appears again and again in local searches.
• Useful data: You learn what customers search for and when they contact you.
• Long-term growth: Unlike a one-time ad, your profile keeps working every day.

Our Step-by-Step Working Process at Bizzdose

We keep our process simple and transparent, so you always know what is happening.

Step 1: Free Discussion and Profile Audit

We talk to you about your business, your customers and your goals. Then we check your Google profile, your website and your competitors.

Step 2: Local Keyword and Competitor Research

We find the exact words people in your area use to search for your service. We also study the top three businesses on the map to see what they are doing well.

Step 3: Profile Clean-Up and Optimization

We fix the category, description, services, timings, photos and website link. We also remove duplicates and correct wrong information.

Step 4: Website and Landing Page Improvement

We make sure the page a visitor reaches is fast, clear and mobile-friendly, with a simple way to call or enquire.

Step 5: Reviews, Posts and Content Plan

We set up a plan for collecting genuine reviews, posting weekly updates and publishing local content on your website.

Step 6: Citation and NAP Building

We list your business on trusted directories and keep the details consistent everywhere.

Step 7: Tracking and Monthly Reports

We track calls, direction requests, website clicks and leads. You get a simple report that you can understand without any technical knowledge.

Step 8: Ongoing Improvement

Local SEO is not a one-time job. Every month we test, improve and adjust so your results keep growing.

Tools and Technologies We Use

We use trusted, well-known tools. Many of them are free, and you can use them too.

• Google Business Profile: For managing your listing, posts, photos, reviews and insights.
• Google Analytics 4: To see how many visitors come from Maps and what they do on your site.
• Google Search Console: To check which searches bring people to your website.
• Google Maps and Street View: To check your pin location and nearby competitors.
• PageSpeed Insights: To test and improve your website speed on mobile.
• Local rank tracking tools: To see your position on the map from different spots in the city.
• Review link and QR code generators: To make it easy for customers to leave a review.
• WordPress with Rank Math or Yoast SEO: For building and optimizing local pages.
• Canva: For clean, branded post images.

Tools are only helpers. What really matters is knowing how to use the data and make smart decisions.

Pricing Factors: What Decides the Cost?

We do not believe in one fixed price for everyone, because every business is different. Here is what usually decides the cost of local SEO and Google Maps work.

• Your current profile condition: A new profile needs more setup than an old one that only needs fixing.
• Number of locations: More branches mean more profiles, pages and tracking.
• Competition in your area and industry: A crowded market like restaurants or coaching needs more effort than a small niche.
• Website condition: If your website needs a rebuild or speed fixes, that adds to the work.
• Content needs: The number of blogs, service pages and posts per month.
• Review and reputation work: Handling replies and review campaigns.
• Paid ads budget: If you also want Google Ads, the ad spend is separate from our service fee.
• Reporting needs: Basic monthly reports or detailed weekly updates.

When you contact us, we study your business first and then give you a clear plan with a clear price. There are no hidden charges.

Common Mistakes People Make on Google Maps

Over time, we have seen the same mistakes again and again. Avoid these if you want to know how to get more website visits from Google Maps without wasting time.

Adding Keywords to the Business Name

Some owners write “Sharma Shop – Best Mobile Repair in Varanasi” as the name. This breaks Google’s rules and can lead to suspension. Use your real business name only.

Using a Fake Address or Virtual Office

Google can detect it. If your profile gets suspended, you can lose all your reviews and traffic overnight.

Buying Fake Reviews

It looks tempting, but Google removes fake reviews, and customers also notice them. Genuine reviews take time but they last.

Leaving the Profile Half-Filled

Missing timings, no services and no photos make the profile look dead. Complete every section.

Ignoring Negative Reviews

An unanswered bad review looks worse than the review itself. A calm reply shows that you care.

Linking to a Slow or Confusing Website

If your site takes ten seconds to open on a mobile network, the visitor will leave. You paid for the click with all your hard work, and then lost it.

Not Updating Holiday Timings

Varanasi has many festivals. If you are closed on Dev Deepawali or Holi but your profile says open, customers get angry and leave bad reviews.

Different Phone Numbers in Different Places

Inconsistent details confuse Google and customers. Keep the same number everywhere.

Never Checking the Insights

If you do not look at the numbers, you cannot improve. Spend ten minutes every month on your insights.

Expecting Overnight Results

Good Maps ranking usually takes a few weeks to a few months depending on competition. Be patient and consistent.

Why Bizzdose Is a Better Choice Than Typical Competitors

There are many agencies and freelancers in the market. Here is an honest comparison of what you may usually see and what you can expect from us.

Communication

• Typical agency: Heavy English, technical terms, slow replies.
• Bizzdose: Simple Hindi and English, quick replies, and you can meet us in person in Lalpur.

Methods

• Typical agency: Shortcuts like fake reviews or keyword-stuffed names.
• Bizzdose: Safe, Google-approved methods that protect your profile.

Reporting

• Typical agency: Confusing graphs or no reports at all.
• Bizzdose: Easy monthly reports with calls, clicks, direction requests and website visits.

Local Understanding

• Typical agency: One template for every city.
• Bizzdose: Strategy built around how people in Varanasi and nearby cities search and trust.

Services Under One Roof

• Typical agency: Only one service, so you must manage many vendors.
• Bizzdose: Profile, website, content, social media and ads handled by one team.

Promises

• Typical agency: “Rank 1 in 7 days, guaranteed.”
• Bizzdose: Honest timelines and steady, realistic growth.

Real-World Examples of Google Maps Bringing Website Visits

Here are a few simple, everyday examples to show how this works. These are general examples of common situations, not claims about specific clients.

Example 1: The Dental Clinic

A dental clinic had a Google profile with only a phone number. After the owner added services, real clinic photos, timings and a link to an appointment page, patients began to click the website to check treatments and book slots. The website became the second step after seeing the map.

Example 2: The Coaching Centre

A coaching centre added its course details, fee page and student result photos. Parents who found it on the map clicked the website to compare batches. More reviews from students made them trust the centre faster.

Example 3: The Sweet Shop

A sweet shop added festival menus and posts before Diwali and Raksha Bandhan. People searching “sweet shop near me” visited the website to see the order form and delivery options.

Example 4: The AC Repair Service

An AC repair business set up a service area, added service pages for each type of AC repair, and linked them from the profile. Customers landed directly on the exact service they needed and enquired faster.

Case Studies: How a Local Business Can Grow Step by Step

The following are illustrative scenarios based on common results from local SEO work. They show the process, and actual numbers will vary for each business.

Case Study 1: A Local Clinic in Varanasi

Starting point: Profile existed, but it had the wrong category, no photos, only four reviews and a website that loaded slowly.

What was done:

• Corrected the primary category and added service details
• Uploaded real photos and a short video
• Started a simple review request system using WhatsApp
• Improved website speed and added a clear “Book Appointment” button
• Added UTM tracking to the website link

What typically happens: Within a few months, a clinic like this usually sees more profile views, more direction requests and a clear rise in website clicks from Maps, because the profile finally looks trustworthy and complete.

Case Study 2: A Retail Shop With Two Branches

Starting point: Both branches shared one confusing listing, and customers were calling the wrong number.

What was done:

• Created two separate profiles with correct addresses and phone numbers
• Built a separate page on the website for each branch
• Linked each profile to its own page
• Cleaned up NAP details across directories

What typically happens: Customers reach the right branch, wrong-number calls reduce, and website visits become easier to track by location.

Customer-Focused Solutions: We Build Around Your Business

No two businesses are the same, so we do not use copy-paste plans.

• For a new business: We start with a strong foundation: a verified profile, a simple website and the first set of reviews.
• For an old business with a weak profile: We clean, fix and rebuild trust step by step.
• For businesses with many branches: We manage each location separately with the right pages and tracking.
• For service-area businesses: We set the correct areas without showing a home address, if you work from home.
• For businesses with a small budget: We start with the most important tasks first and grow the plan as results come.

Our aim is simple. We want you to get more customers, and we want you to understand how it happened.

Local SEO Tips for Varanasi Business Owners

Local knowledge makes a big difference. Keep these points in mind.

• Use area names naturally. People search with names like Lalpur, Sigra, Lanka, Godowlia, Cantt and Mahmoorganj. Mention the areas you serve on your website.
• Prepare for festival and tourist seasons. Update your timings, offers and posts before Dev Deepawali, Mahashivratri, Diwali and the wedding season.
• Think mobile first. Most of your customers will see your site on a phone with an average network speed.
• Add Hindi and Hinglish where it helps. Many people search in Hindi or a mix of Hindi and English, so your content should feel familiar to them.
• Show a landmark. Mention a nearby landmark in your description, so people can find you easily.

These small local touches make your profile feel real and helpful, which is exactly what Google wants to show.

Quick Checklist: How to Get More Website Visits from Google Maps

Use this list as a monthly routine.

• Profile is verified and information is correct
• Primary category is accurate
• Website link goes to the best landing page, with UTM tracking
• At least 10 recent, real photos are uploaded
• New reviews are collected every month and all are replied to
• One post is shared every week
• NAP is the same everywhere
• Website loads fast and works well on mobile
• Insights and Analytics are checked monthly

Frequently Asked Questions (FAQs)

1. How can I get more website visits from Google Maps?

Claim and verify your Google Business Profile, choose the right category, fill in every detail, add your website link with tracking, upload real photos, collect genuine reviews and post weekly updates. Also make sure your website is fast and mobile-friendly so visitors stay.

2. Does Google Maps really send traffic to websites?

Yes. Your profile has a website button, and many people click it to learn more before they call or visit. With UTM tracking, you can see these visits in Google Analytics.

3. How long does it take to see results from Google Maps optimization?

Small improvements can show in a few weeks. Stronger and stable ranking usually takes two to four months or more, depending on your competition and how complete your profile is.

4. Is Google Business Profile free?

Yes, creating and managing a Google Business Profile is free. You pay only if you take help from an agency or run Google Ads.

5. How do I know how many people visit my website from Google Maps?

Add UTM parameters to the website link on your profile. Then open Google Analytics and check the source and campaign to see how many visitors came from your Maps listing. Your Business Profile Insights also show website clicks.

6. Do reviews help me rank higher on Google Maps?

Yes. Reviews affect both ranking and trust. The number of reviews, the rating, how recent they are and your replies all matter. Always get reviews from real customers.

7. Can I rank on Google Maps without a website?

Yes, you can, but you will lose a big chance. A good website gives customers more details and gives you more control. It also supports your local ranking.

8. What are the biggest mistakes that reduce Google Maps traffic?

Using keywords in the business name, wrong categories, fake reviews, incomplete profiles, different phone numbers on different sites, and a slow website are the most common reasons.

9. Should I use Google Ads along with Google Maps SEO?

It depends on your goal. SEO builds steady long-term results, while ads give quick visibility. Many local businesses use both, starting with a strong profile first.

10. Can Bizzdose help me with Google Maps and local SEO in Varanasi?

Yes. Bizzdose is located in Lalpur, Varanasi, and helps local businesses with Google Business Profile setup, local SEO, website development and ongoing support. You can call +91 84236 81741 for a free discussion.

Conclusion: Start Small, Stay Consistent

Google Maps is one of the best free tools a local business can use. Now you know how to get more website visits from Google Maps: set up a complete profile, earn real reviews, share fresh updates, keep your details consistent, and send visitors to a fast, helpful website.

You do not need to do everything in one day. Start with verifying your profile and adding good photos. Next week, ask five happy customers for reviews. The week after, fix your website link. Small steps done regularly bring big results.

And if you feel stuck or short on time, you do not have to do it alone.

Call To Action: Talk to Bizzdose Today

Want more customers and more website visits from Google Maps? Let our team check your profile and show you exactly what to fix. We will give you honest advice, even if you decide not to work with us.

Bizzdose Sector-B, JP Complex, Lalpur, Varanasi, Uttar Pradesh 221002 Call or WhatsApp: +91 84236 81741 Website: https://bizzdose.com/

Visit our website or call us now to book your free Google Maps profile audit.